Ford Shifts Marketing with new Built Ford Proud campaign

Following the decision to discontinue all sedan and hatchback models except for the Mustang, Ford knows that it needs to change its marketing focus moving forward. So far, this has involved cutting advertising for models like the Focus and Fusion but will now include a new set of commercials under its ‘Built Ford Proud’ campaign.

These commercials will begin airing throughout college football this weekend and focus on explaining how Ford is set to replace 75% of its US lineup by 2020, including the all-new Ranger, Escape, and Explorer next year, and an all-electric performance SUV in 2020.

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